The internet is a disruptive technology, it allows us to get the information that we need rather than through traditional media where we are fed carefully vetted information. Whilst filtering information and in particular news can be a good thing when information that we may want to read to get a balance view on a subject is completely filtered out it means we never get both sides of the story.
There are companies that specialise in bringing us the news and information that we want by providing the platform with which to get the exact news and information that we need. Technologies such as Yahoo Pipes, Google News, Reuters, Miami Meltwater News and companies such as News International all have tools enabling businesses and individuals to find the data they need without having to manually mine the information that is available on the internet.
Often organisations gathering news in a specific industry niche are doing so to gain market insight. Having the competitive edge means that companies can move before a big change occurs in the market. Often companies that have ended up on the cutting edge of a particular industry have done so because they have successfully predicted the next big thing before it becomes mainstream.
Tracking industry niches and events
Often an organisation will want to track their industry niche to keep abreast of new developments, rival companies and policy changes of governments of the markets that they sell to or do business in. Often the only way to do this is with specialist software that can filter and understand your news requirements.
Being able to use automated searches to filter news as it is published means that you not only get the information that you want but that you are made aware of it before your competitors do. Often being able to act on information faster than the competition means that not only you having the edge but it also means you can minimise loses with damage control.
If we look at an example; if you manufactured blue widgets and a majors newspaper published an article saying the widgets are bad for your health due to a chemical used in the manufacturing process. You could find out about the news article before many other have had a chance to read it and put out a press release assuring customer that your blue widget does not use the chemical in the manufacturing process.